Got the technology.
Need the right commercial strategy?
I help technology businesses find the right opportunities, sharpen how they sell, improve their commercial processes, automate where it makes sense, and make things work better to win more business.
25+ years across technology, software, product, sales, consulting, AI automation and delivery.
I've worked across the entire technology-to-customer journey.
I've worked across the whole commercial journey, not in one discipline looking at the rest from the outside. That breadth means I can see how the different pieces connect and have the right conversations at leadership level.
- Market
- Customer
- Product
- Sales
- Delivery
- Growth
Saatchi & Saatchi
Market · Customer · PropositionRan their digital division during the dot-com boom, helping businesses understand customers, markets and digital opportunities, and turn ideas into propositions that mattered. Customers included Sony, KLM, Virgin and Bush. How do you make an idea matter?
Sage Timesheet
Software · Sales · Consulting · Delivery17 years across enterprise software, leading sales across Europe and working across consulting and implementation with more than 1,000 organisations. Shaped marketing campaigns, propositions and solutions, from winning new business through to delivering and growing customer relationships.
Capita / AdvT
Technology · Enterprise · Commercial GrowthKey member of the leadership team that grew and sold a FTSE 100 technology business division to a VC. My role was to improve the commercial approach, proposition and go-to-market. Worked across complex enterprise technology, ERP, cloud, data, AI, digital transformation and managed services, shaping and selling solutions where technology and commercial value had to work together.
Rise Strategy
Commercial Strategy · Growth · AIMy current consulting business, working with technology companies to sharpen propositions, improve sales processes, develop go-to-market strategies and identify practical AI opportunities. Helping leadership teams find opportunities, improve how they sell and build the commercial processes needed to turn opportunity into growth.
I’ve implemented digital transformation and technology solutions across many organisations over the years. Here are some of the organisations I’ve worked with.
Transport for London · NHS Business Services Authority · Manchester University NHS Foundation Trust · ITN · Honda · Standard Life · BP · Sony · Staples · National Lottery · KLM
Commercial leadership when you need it.
The value of that breadth isn't simply experience. It is the commercial wisdom that comes from having seen what works, what doesn't, and how the different parts of a technology business connect.
I can work across the commercial questions that sit between technology, customers and growth - where to focus, how to position the proposition, how to go to market and how to build the sales and commercial capability to win.
My work spans proposition and positioning, business development, technology sales, commercial transformation and AI commercialisation. I can get involved as a Fractional Commercial Director, Fractional Chief Revenue Officer (CRO) or interim commercial leader, when a business needs senior commercial experience without making a permanent appointment.
How I can help
I can get involved wherever the commercial challenge sits, bringing senior experience across strategy, positioning, sales, go-to-market and growth.
Your Commercial Diagnosis
Not sure what's holding back growth?
Answer a few questions and get an initial view of where the commercial problem may sit and what to focus on next.
Flexible expertise. Built around what you need.
Not every business needs a full-time Commercial Director or Chief Revenue Officer. Sometimes you need an independent view, sometimes experienced fractional or interim leadership, and sometimes someone to step in and help win a specific opportunity.
I work with founders, leadership teams, technology partners, investors and boards, adapting the engagement to the challenge, the stage of the business and what you need to achieve.
Engagement models
Choose the support that fits your business.
Strategic Advisory
Independent advice when you need clarity, challenge or direction.
I help leaders make better decisions about commercial strategy, technology, transformation and growth. This can be a focused review, a strategic workshop or ongoing access to an experienced independent adviser.
For investors and boards, I can provide an independent perspective on a business, opportunity or technology strategy, helping challenge assumptions and identify where commercial performance can improve.
- Commercial strategy
- Go-to-market
- Proposition and positioning
- Growth and market strategy
- Technology and AI opportunities
- Portfolio and business reviews
- Commercial due diligence
- Executive and board advisory
Typical: A focused review, workshop or ongoing advisory support.
Fractional Commercial Leadership
Senior commercial expertise without the cost or commitment of a permanent executive.
I work alongside founders and leadership teams for a set number of days each month, typically as a Fractional Commercial Director or Fractional Chief Revenue Officer (CRO), providing the experience and practical leadership needed to strengthen the commercial operation and create sustainable growth.
This can include improving how you sell, developing your proposition, strengthening sales and pre-sales, building commercial processes or identifying where technology and AI can improve performance.
- Commercial strategy
- Go-to-market leadership
- Sales and pre-sales
- Proposition development
- Commercial processes
- Team development
- AI and automation
- Growth strategy
Typical: 2–8 days per month.
Interim Leadership
Experienced leadership when you need someone to step in and make things happen.
Sometimes you need senior capability now rather than another permanent hire. I can step into a leadership role during a period of growth, transformation, change or transition and work directly with your team to deliver the required outcomes.
This can be particularly useful when you need an interim Commercial Director, Chief Revenue Officer, pre-sales or solution leader for a defined period.
- Commercial leadership
- Pre-sales and solution leadership
- Go-to-market
- Transformation
- Bid and deal leadership
- Team leadership and development
- Commercial performance
Typical: 3–12 months.
Project & Opportunity Engagements
Focused expertise for a specific challenge, opportunity or business-critical situation.
I get involved when you need experienced commercial and technology leadership without creating a permanent role.
For technology partners, this can mean stepping into a complex bid or opportunity to help shape the solution, position the proposition and improve the chances of winning.
For established businesses, it can mean tackling a specific commercial, technology or growth challenge.
- Commercial diagnosis
- AI opportunity assessment
- Proposition development
- Complex bid support
- Pre-sales capability
- Solution positioning
- Deal strategy
- Market and customer opportunity assessment
Typical: Defined scope, outcome and timeframe.
Not sure what you need? That's fine.
You may know the problem but not yet know what kind of support you need. We can start with a conversation about what you are trying to achieve, where things are getting stuck and whether you need advice, leadership or targeted support.
Book A Discovery Call →The right expertise. At the right time.
You may not need another permanent hire. You may simply need someone who has been through it before, can see the problem quickly and knows how to turn it into action.
Whether you are building a technology business, scaling an established organisation, supporting a portfolio company, developing a technology proposition or challenging a strategic decision at board level, I can provide the commercial and technology expertise you need.
Book a Discovery Call
Tell me a little about your business and what you'd like to discuss. It will help me make the most of our conversation.
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